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Consuming Experience
Language
English
English
Book
Paperback
Covers experiential consumption from an industry perspective. This text highlights the idea that an...
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Libristo code: 01328112
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200 b
200 b
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Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.
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About the book
Full name
Consuming Experience
Author
Antonella Caru
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
208
EAN
9780415382441
ISBN
0415382440
Libristo code
01328112
Publishers
Taylor & Francis Ltd
Weight
350
Dimensions
156 x 234 x 11
