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Contemporary Brand Management

Language EnglishEnglish
Book Paperback
Book Contemporary Brand Management UN Known
Libristo code: 02262135
Publishers SAGE Publications Inc, March 2014
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of B... Full description
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76.38 €
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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today's global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout.

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About the book

Full name Contemporary Brand Management
Author UN Known
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 272
EAN 9781452242873
ISBN 1452242879
Libristo code 02262135
Publishers SAGE Publications Inc
Weight 422
Dimensions 187 x 231 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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