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CONTROL THE BRAND
How to Build, Protect, and Scale a Business That Dominates Its Market
Language
English
English
Book
Paperback
Most businesses think trademarks are protection.They're wrong.If competitors can enter your market,i...
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Libristo code: 52866057
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47 b
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Most businesses think trademarks are protection.
They're wrong.
If competitors can enter your market,
if your pricing is slipping,
or your brand feels out of your control-
you don't have a trademark problem.
You have a control problem.
A trademark is not just protection.
It is the system that determines who can sell your product, how your brand is perceived, and how your business is valued.
In Control the Brand, intellectual property attorney Ruben Alcoba shows you how to:
- keep competitors out
- protect pricing power
- scale without losing control
This is not a legal guide.
It is a strategy.
You can build a brand.
Or you can control it.
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About the book
Full name
CONTROL THE BRAND
Author
RUBEN ALCOBA
Language
English
English
Binding
Book - Paperback
Date of issue
2026
Number of pages
154
EAN
9798994587232
Libristo code
52866057
Publishers
Alcoba Law Group PA
Weight
216
Dimensions
152 x 229 x 8
