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Corporate Architecture

Language EnglishEnglish
Book Hardback
Book Corporate Architecture Alejandro Bahamon
Libristo code: 04068030
Publishers W W NORTON & CO, November 2009
This book explores how the fashion, banking, motor and telecommunications industries use architectur... Full description
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This book explores how the fashion, banking, motor and telecommunications industries use architecture as a marketing tool. A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterised by bold design approaches, surveyed in this sweeping study.

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About the book

Full name Corporate Architecture
Author Alejandro Bahamon
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 504
EAN 9780393733051
ISBN 039373305X
Libristo code 04068030
Publishers W W NORTON & CO
Weight 2159
Dimensions 221 x 282 x 38

Categories

The Arts > Architecture > Architecture: professional practice
The Arts > Architecture > Architecture: public buildings
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