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Crafting Customer Experience Strategy

Language EnglishEnglish
Book Hardback
Book Crafting Customer Experience Strategy Bikramjit Rishi
Libristo code: 33431707
Publishers Emerald Publishing Limited, May 2021
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management... Full description
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114.44 €
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Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.

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About the book

Full name Crafting Customer Experience Strategy
Author Bikramjit Rishi
Language English
Binding Book - Hardback
Date of issue 2021
Number of pages 256
EAN 9781839097119
ISBN 1839097116
Libristo code 33431707
Publishers Emerald Publishing Limited
Weight 496
Dimensions 240 x 160 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business competition
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