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Creating and Delivering Your Value Proposition

Name: Creating and Delivering Your Value Proposition
Brand: Kogan Page Ltd
SKU: 09166437
Price: 60.21 EUR
Availability: InStock
Author: David Pinder
ISBN: 9780749476519

Managing Customer Experience for Profit

David Pinder

Language

English

Book Hardback

Libristo code: 09166437

Publishers Kogan Page Ltd, January 2015

In recent years, developing a value proposition has become a prime consideration for businesses. A v... Full description

Libristo code: 09166437

146 b

60.21 €

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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.