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Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

Language EnglishEnglish
Book Hardback
Book Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth Bob Caporale
Libristo code: 09271008
Publishers McGraw-Hill Education - Europe, August 2015
Offers accessible explanations, this practical guide explores the connections between the strategic...
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Offers accessible explanations, this practical guide explores the connections between the strategic and creative processes.

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About the book

Full name Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
Author Bob Caporale
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 272
EAN 9780071850117
ISBN 0071850112
Libristo code 09271008
Publishers McGraw-Hill Education - Europe
Weight 496
Dimensions 162 x 239 x 30

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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