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The book focuses on creativity research and how what we know about who is creative, what products are creative, the best processes for fostering creativity, and the best environments for fostering creativity can be applied to the engineering realm. The book provides practical advice to fostering creativity in the inception of new products, product design, and generating novel, effective, and practical solutions to technological problems. The book discusses what creativity is and isn't in applied settings, how to foster it, and why it's important to the future of technological advancement. *Discusses the 4P's of Creativity: Person, Product, Process, and Press *Provides tactics and tools that will help users foster creativity in engineering environments *Identifies how creativity results in innovative new solutions to problems *Applies creativity research and knowledge to the engineering space
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