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Crm

Language GermanGerman
Book Paperback
Book Crm E Krug
Libristo code: 09487605
Publishers Gbi-Genios Verlag, July 2015
Das Thema CRM (Customer Relationship Management) wird mittlerweile sehr ernst genommen. So kümmern s... Full description
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9.08 €
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Das Thema CRM (Customer Relationship Management) wird mittlerweile sehr ernst genommen. So kümmern sich in den meisten Unternehmen nicht nur die Marketing-Abteilung, sondern auch der Vertrieb und IT um die Kundenbeziehung. (1) , (2) Das Kundenbeziehungsmanagement wird aber von zu vielen Firmen falsch verstanden. Oft fehlt der spezifische ganzheitliche CRM-Ansatz. (3) , (4) Künftig soll CRM nicht nur in Bezug auf Kundenbeziehung eingesetzt werden, sondern darüber hinaus zur Steigerung der unternehmerischen Effizienz beitragen. (5)

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About the book

Full name Crm
Author E Krug
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 16
EAN 9783737936262
ISBN 3737936269
Libristo code 09487605
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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