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Customer.Community

Unleashing the Power of Your Customer Base

Language EnglishEnglish
Book Hardback
Book Customer.Community Kim Daus
Libristo code: 06781789
Publishers John Wiley & Sons Inc, March 2002
The Internet is the world's largest marketplace. This book takes a look at online communities as a s... Full description
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20.90 €
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The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong.

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About the book

Full name Customer.Community
Author Kim Daus
Language English
Binding Book - Hardback
Date of issue 2002
Number of pages 288
EAN 9780787956219
ISBN 9780787956219
Libristo code 06781789
Publishers John Wiley & Sons Inc
Weight 560
Dimensions 163 x 235 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Computing & Information Technology > Digital lifestyle > Internet guides & online services
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