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Customer Engagement

Contemporary issues and challenges

Language EnglishEnglish
Book Hardback
Book Customer Engagement Roderick J. Brodie
Libristo code: 02801952
Publishers Taylor & Francis Ltd, December 2015
How customers and consumer behavior have been changing due to technology and other forces is of prim... Full description
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245.14 €
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How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at wh

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About the book

Full name Customer Engagement
Author Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 296
EAN 9781138847385
ISBN 9781138847385
Libristo code 02801952
Publishers Taylor & Francis Ltd
Weight 622
Dimensions 165 x 243 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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