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Customer Knowledge Management

Kundenwissen erfolgreich einsetzen

Language GermanGerman
Book Hardback
Book Customer Knowledge Management Lutz M. Kolbe
Libristo code: 01556167
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, July 2003
Dieses Buch beschreibt die prozessorientierte Anwendung von Instrumenten des Knowledge Management au... Full description
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Dieses Buch beschreibt die prozessorientierte Anwendung von Instrumenten des Knowledge Management auf kundenorientierte Prozesse aus Marketing, Vertrieb und Service.Dazu wird eine Rahmenarchitektur vorgestellt, die Konzepte des Customer Relationship Management mit denen des Knowledge Management integriert. Diese Sicht ermöglicht wesentliche Ergebnisverbesserungen in Marketing, Vertrieb und Service, aber auch in internen Leistungsbeziehungen.§Die gezeigten Fallstudien dokumentieren die realisierbaren Potentiale aus Geschäfts- und IT-Sicht. Aus ihnen werden Handlungsempfehlungen für das Projektmanagement und ein Ausblick auf zukünftige Herausforderungen abgeleitet. Das dargestellte St. Galler Modell für Customer Knowledge Management basiert auf Praxiserfahrungen und Forschungsarbeiten, die durch Fallstudien namhafter Unternehmen systematisch und fundiert aufbereitet werden.

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About the book

Full name Customer Knowledge Management
Author Lutz M. Kolbe, Hubert Österle, Walter Brenner
Language German
Binding Book - Hardback
Date of issue 2003
Number of pages 294
EAN 9783540005414
ISBN 3540005412
Libristo code 01556167
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 576
Dimensions 160 x 241 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Computing & Information Technology > Digital lifestyle > Internet guides & online services > Internet searching
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Computing & Information Technology > Databases > Information retrieval
Computing & Information Technology > Business applications
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