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Customer Lifetime Value

Name: Customer Lifetime Value
Brand: Taylor & Francis Inc
SKU: 06739064
Price: 235.42 EUR
Availability: InStock
Author: David Bejou
ISBN: 9780789034359

David Bejou

Timothy Keiningham

Lerzan Aksoy

Language

English

Book Hardback

Libristo code: 06739064

Publishers Taylor & Francis Inc, December 2006

The customer lifetime value (CLV) concept is extensively changing the way today's business is manage... Full description

Libristo code: 06739064

569 b

235.42 €

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The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.