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Customer Loyalty Solution

Language EnglishEnglish
Book Paperback
Book Customer Loyalty Solution Arthur Middleton Hughes
Libristo code: 07181128
Publishers McGraw-Hill, February 2003
Database marketing pioneer Hughes combines current research with case studies from leading companies... Full description
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Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. 20 illustrations.

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About the book

Full name Customer Loyalty Solution
Author Arthur Middleton Hughes
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 388
EAN 9780071589604
ISBN 9780071589604
Libristo code 07181128
Publishers McGraw-Hill
Weight 517
Dimensions 152 x 229 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
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