Doesn't suit? No problem! You can return items for up to 30 days
You won't go wrong with a gift voucher. The gift recipient can choose anything from our offer.
Up to 30 days for returns
Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. 20 illustrations.
Hi! I'm Libroamiko, your book advisor.
How can I help you?