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Customer Relationship Management Im Krankenhaus

Empirische UEberprufung Eines Kundenwertmodells Fur Niedergelassene AErzte

Language GermanGerman
Book Paperback
Book Customer Relationship Management Im Krankenhaus Dirk Heinrich
Libristo code: 01783660
Publishers Springer Fachmedien Wiesbaden, March 2011
Deutsche Krankenhäuser sehen sich einem immer größer werdenden wirtschaftlichen Druck und als Folge... Full description
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71.76 €
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Deutsche Krankenhäuser sehen sich einem immer größer werdenden wirtschaftlichen Druck und als Folge auch einem verstärkten Wettbewerb um die Patienten ausgesetzt. Dem Beziehungsmanagement zu den niedergelassenen Ärzten, die maßgeblichen Einfluss auf die Krankenhauswahl der Patienten nehmen, kommt damit eine besonders hohe Bedeutung zu. Dirk Heinrich entwickelt ein Kundenwertmodell für niedergelassene Ärzte, das zur Steuerung solch eines Beziehungsmanagements herangezogen werden kann, und operationalisiert es für ein spezifisches Krankenhaus, bevor er auf Basis der Ergebnisse einer umfangreichen empirischen Studie Handlungsempfehlungen für das Krankenhausmanagement ableitet.

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About the book

Full name Customer Relationship Management Im Krankenhaus
Author Dirk Heinrich
Language German
Binding Book - Paperback
Date of issue 2011
Number of pages 444
EAN 9783834927781
ISBN 3834927783
Libristo code 01783660
Publishers Springer Fachmedien Wiesbaden
Weight 562
Dimensions 148 x 210 x 24

Categories

Economics, Finance, Business & Management > Economics > Economics of specific sectors > Health economics
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