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Customer Relationship Management

Concepts, Applications and Technologies

Language EnglishEnglish
Book Hardback
Book Customer Relationship Management Daniel Prior
Libristo code: 43726569
Publishers Taylor & Francis Ltd, November 2023
This highly regarded textbook provides the definitive account of Customer Relationship Management (C... Full description
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367.34 €
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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

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About the book

Full name Customer Relationship Management
Author Daniel Prior, Buttle, Francis (Francis Buttle Associates, Australia), Maklan, Stan (Cranfield University, UK)
Language English
Binding Book - Hardback
Date of issue 2023
Number of pages 416
EAN 9781032280608
Libristo code 43726569
Publishers Taylor & Francis Ltd
Weight 850
Dimensions 189 x 246

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics
Computing & Information Technology > Databases
Computing & Information Technology > Computer science
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