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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition

Language EnglishEnglish
Book Paperback
Book Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition Randall S. Collica
Libristo code: 16122355
Publishers SAS Institute, March 2017
Understanding your customers is the key to your company's success Segmentation is one of the first... Full description
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Understanding your customers is the key to your company's success Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and incre

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About the book

Full name Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition
Author Randall S. Collica
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 356
EAN 9781629601069
ISBN 1629601063
Libristo code 16122355
Publishers SAS Institute
Weight 798
Dimensions 210 x 279 x 19

Categories

Computing & Information Technology > Business applications > Enterprise software
Computing & Information Technology > Business applications > Mathematical & statistical software
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