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Customer-Value

Language GermanGerman
Book Paperback
Book Customer-Value Christian Belz
Libristo code: 12737045
Publishers mi, July 2004
Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs... Full description
? points 129 b
53.51 €
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Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs Institute und elf Professoren der Universität St. Gallen haben ein Konzept für die Hauptaufgabe von Unternehmen entwickelt: Leistungen und Angebote für Kunden festzulegen, sie einzuhalten und weiterzuentwickeln. Forschungsfazit: Kundenvorteile keinesfalls zu unterschätzen, denn sie schaffen langfristig Unternehmensvorteile. Customer Value liefert Führungskräften sämtlicher Branchen wertvolle Anleitungen für die Umsetzung in Start-ups, Klein- und Mittelstandsunternehmen, Industrie, Handel und Medien.

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About the book

Full name Customer-Value
Author Christian Belz, Thomas Bieger
Language German
Binding Book - Paperback
Date of issue 2004
Number of pages 424
EAN 9783868801576
ISBN 386880157X
Libristo code 12737045
Publishers mi
Weight 803
Dimensions 174 x 242 x 32

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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