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The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer

Language EnglishEnglish
Book Hardback
Book The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer Scott East
Libristo code: 15865438
Publishers Advantage Media Group, March 2017
In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He... Full description
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In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern m

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About the book

Full name The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer
Author Scott East, Ivan Aguilar
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 202
EAN 9781599324401
ISBN 1599324407
Libristo code 15865438
Publishers Advantage Media Group
Weight 453
Dimensions 155 x 231 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
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