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D&AD. The Copy Book

Language GermanGerman
Book Hardback
Book D&AD. The Copy Book D&AD
Libristo code: 18766716
Publishers Taschen Verlag, May 2018
Im Jahre 1995 veröffentlichte der D&AD erstmals The Copy Book, ein mit herausragenden Werbeanzeigen... Full description
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Im Jahre 1995 veröffentlichte der D&AD erstmals The Copy Book, ein mit herausragenden Werbeanzeigen illustriertes Buch über die anspruchsvolle Kunst des Werbetextens, das zur Bibel der Kreativdirektoren und immer wieder aufgelegt wurde. Diese aktualisierte und neu gestaltete Ausgabe mit Essays von 53 führenden Branchenprofis aus aller Welt ist nicht nur für Kreative aus der Werbung und alle, die andere Menschen gezielt und erfolgreich ansprechen möchten, eine ausgesprochen erhellende Lektüre, sondern auch für jeden, der wissen möchte, wie die Mechanismen der Werbung funktionieren.

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About the book

Full name D&AD. The Copy Book
Author D&AD
Language German
Binding Book - Hardback
Date of issue 2018
Number of pages 544
EAN 9783836568500
ISBN 3836568500
Libristo code 18766716
Publishers Taschen Verlag
Weight 1267
Dimensions 152 x 48 x 203

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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