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Effective CRM using Predictive Analytics

Language EnglishEnglish
Book Hardback
Book Effective CRM using Predictive Analytics Antonios Chorianopoulos
Libristo code: 03025818
Publishers John Wiley and Sons Ltd, December 2015
A book that intends to bridge the gap between analytics and their use in everyday marketing, providi... Full description
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A book that intends to bridge the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. It is suitable for academics and students interested in applied data mining.

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About the book

Full name Effective CRM using Predictive Analytics
Author Antonios Chorianopoulos
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 392
EAN 9781119011552
ISBN 9781119011552
Libristo code 03025818
Publishers John Wiley and Sons Ltd
Weight 730
Dimensions 251 x 177 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Mathematics & Science > Mathematics > Probability & statistics
Computing & Information Technology > Databases > Data mining
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