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Data Mining for Managers

How to Use Data (Big and Small) to Solve Business Challenges

Language EnglishEnglish
Book Paperback
Book Data Mining for Managers R. Boire
Libristo code: 13486189
Publishers Palgrave Macmillan, October 2014
Big Data is a growing business trend, but there little advice available on how to use it practically... Full description
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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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About the book

Full name Data Mining for Managers
Author R. Boire
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 242
EAN 9781349487868
ISBN 9781349487868
Libristo code 13486189
Publishers Palgrave Macmillan
Weight 3985
Dimensions 155 x 235 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Computing & Information Technology > Databases > Data mining
Economics, Finance, Business & Management > Economics
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