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Database Marketing

Analyzing and Managing Customers

Language EnglishEnglish
Book Hardback
Book Database Marketing Robert C. Blattberg
Libristo code: 01998988
Publishers Springer-Verlag New York Inc., January 2008
Based on decades of research, teaching and application, this book presents a comprehensive treatment... Full description
? points 438 b
181.39 €
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Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.§

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About the book

Full name Database Marketing
Author Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 872
EAN 9780387725789
ISBN 0387725784
Libristo code 01998988
Publishers Springer-Verlag New York Inc.
Weight 1304
Dimensions 156 x 235 x 48

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
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