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Der Buchverlag

Geschichte, Aufbau, Wirtschaftsprinzipien, Kalkulation und Marketing

Language GermanGerman
Book Paperback
Book Der Buchverlag Eduard Schönstedt
Libristo code: 01529583
Publishers J.B. Metzler, May 2010
Umfassender Überblick zum Verlagswesen. Der bewährte Band führt anschaulich in sämtliche Bereiche un... Full description
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Umfassender Überblick zum Verlagswesen. Der bewährte Band führt anschaulich in sämtliche Bereiche und Aspekte des Wirtschaftsbetriebs Verlag ein: von der deutschen Verlagsgeschichte, den verschiedenen Verlagsformen, Rechtsrahmen und Wirtschaftsprinzipien über den Aufbau der einzelnen Abteilungen bis zu Kalkulationsverfahren und Marketing im Verlag. In neue Auflage wurden viele neue Themen, aktuelle Trends und Entwicklungen eingearbeitet, so z. B. zu Neuheiten im Bereich Hörbuch und E-Book. Für alle, die professionell oder aus Interesse mit der Ware Buch zu tun haben.

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About the book

Full name Der Buchverlag
Author Eduard Schönstedt, Thomas Breyer-Mayländer
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 381
EAN 9783476022585
ISBN 3476022587
Libristo code 01529583
Publishers J.B. Metzler
Weight 606
Dimensions 155 x 235 x 22

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Publishing industry & journalism
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