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Destination Marketing

An international perspective

Language EnglishEnglish
Book Hardback
Book Destination Marketing Metin Kozak
Libristo code: 10059488
Publishers Taylor & Francis Ltd, November 2015
This book advances the current literature on destination marketing by using innovative up-to-date ca... Full description
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261.35 €
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This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combina

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About the book

Full name Destination Marketing
Author Metin Kozak, Nazmi Kozak
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 192
EAN 9781138855892
ISBN 9781138855892
Libristo code 10059488
Publishers Taylor & Francis Ltd
Weight 550
Dimensions 156 x 234 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
Lifestyle, Hobbies & Leisure > Travel & holiday
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