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Die Situationsanalyse der Kreuzfahrtbranche (AIDA Cruises)

Eine empirische Studie

Language GermanGerman
Book Paperback
Book Die Situationsanalyse der Kreuzfahrtbranche (AIDA Cruises) Nina Maria Wenzel
Libristo code: 01892296
Publishers AVM Akademische Verlagsgemeinschaft, November 2011
Der Autor analysiert mit Hilfe der Situationsanalyse die internen und externen Rahmenbedingungen der... Full description
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Der Autor analysiert mit Hilfe der Situationsanalyse die internen und externen Rahmenbedingungen der AIDA Cruises. Im Mittelpunkt der Situationsanalyse steht eine empirische Untersuchung, aus der anschließend die Stärken und Schwächen von AIDA im Vergleich zu den Wettbewerbern abgeleitet werden. Durch eine ausführliche Wettbewerbsanalyse und eine Zukunftsbetrachtung mit Hilfe der Trendforschung im zweiten Teil der Arbeit werden die externen Chancen und Risiken dargestellt.

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About the book

Full name Die Situationsanalyse der Kreuzfahrtbranche (AIDA Cruises)
Author Nina Maria Wenzel
Language German
Binding Book - Paperback
Date of issue 2012
Number of pages 170
EAN 9783869242934
Libristo code 01892296
Publishers AVM Akademische Verlagsgemeinschaft
Weight 224
Dimensions 148 x 210 x 12
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