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Digital Advertising

Language EnglishEnglish
Book Hardback
Book Digital Advertising Andrew McStay
Libristo code: 14560565
Publishers Bloomsbury Publishing, October 2016
This new edition continues to shape, interrogate, theorise, understand, connect different practices,... Full description
? points 405 b
166.75 €
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This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

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About the book

Full name Digital Advertising
Author Andrew McStay
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 224
EAN 9781137494337
ISBN 9781137494337
Libristo code 14560565
Publishers Bloomsbury Publishing
Weight 504
Dimensions 241 x 163 x 22

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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