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Books in English > Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management > Digital Branding – A complete step–by–step guide to strategy, tactics, tools and measurement

Digital Branding – A complete step–by–step guide to strategy, tactics, tools and measurement

Name: Digital Branding – A complete step–by–step guide to strategy, tactics, tools and measurement
Brand: Kogan Page
SKU: 44745554
Price: 114.06 EUR
Availability: InStock
Author: Daniel Rowles
ISBN: 9781398618442

Daniel Rowles

Language

English

Book Hardback

Libristo code: 44745554

Publishers Kogan Page, January 2025

Your brand is shaped by your actions and decisions. In the digital world, every move influences your... Full description

Libristo code: 44745554

278 b

114.06 €

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Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.

Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.

This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.