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Digital Marketing Technologies

Language EnglishEnglish
Book Paperback
Book Digital Marketing Technologies Hashem Aghazadeh
Libristo code: 44681163
Publishers Springer, Berlin, January 2024
This book discusses new technologies, especially artificial intelligence (AI) and their application... Full description
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113.51 €
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This book discusses new technologies, especially artificial intelligence (AI) and their application in the marketing. It presents case studies which have taken advantage of marketing technologies and artificial intelligence for marketing purpose specifically. It introduces Martechs and AI and explains how each can be used in traditional marketing and digital marketing.

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About the book

Full name Digital Marketing Technologies
Author Hashem Aghazadeh, Mozhde Khoshnevis
Language English
Binding Book - Paperback
Date of issue 2024
Number of pages 180
EAN 9789819706068
Libristo code 44681163
Publishers Springer, Berlin
Weight 331
Dimensions 148 x 210

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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