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Do You Want to Keep Your Customers Forever?

Language EnglishEnglish
Book Hardback
Book Do You Want to Keep Your Customers Forever? Joseph B. Pine
Libristo code: 16790507
Publishers Harvard Business Review Press, February 2010
This classic article shows how to make mass customization and efficient and personal marketing work... Full description
? points 38 b
15.67 €
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This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing

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About the book

Full name Do You Want to Keep Your Customers Forever?
Author Joseph B. Pine, Don Peppers, Martha Rogers
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 94
EAN 9781633694972
ISBN 1633694976
Libristo code 16790507
Publishers Harvard Business Review Press
Weight 231
Dimensions 127 x 203 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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