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Doing Semiotics
A Research Guide for Marketers at the Edge of Culture
Language
English
English
Book
Paperback
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the dee...
Full description
Libristo code: 25689952
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122 b
122 b
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The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with ch
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About the book
Full name
Doing Semiotics
Language
English
English
Binding
Book - Paperback
Date of issue
2020
Number of pages
256
EAN
9780198862116
ISBN
0198862113
Libristo code
25689952
Publishers
Oxford University Press
Weight
404
Dimensions
233 x 156 x 17
Categories
Society & Social Sciences
>
Society & culture: general
>
Cultural & media studies
>
Media studies
>
Media studies: advertising & society
Economics, Finance, Business & Management
>
Business & Management
>
Management & management techniques
>
Management of specific areas
>
Sales & marketing management
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