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Driving Demand

Name: Driving Demand
Brand: Palgrave Macmillan
SKU: 09485167
Price: 48.6 EUR
Availability: InStock
Author: Carlos Hidalgo
ISBN: 9781137526786

Carlos Hidalgo

Language

English

Book Hardback

Libristo code: 09485167

Publishers Palgrave Macmillan, October 2015

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change... Full description

Libristo code: 09485167

118 b

48.60 €

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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.