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E-Commerce Manager*in

Language GermanGerman
Book Hardback
Book E-Commerce Manager*in Nadine Huss
Libristo code: 39241506
Publishers Rheinwerk Verlag GmbH, October 2022
Als E-Commerce-Manager*in stehen Ihnen alle Wege im Online-Handel offen. Egal ob Sie eher eine opera... Full description
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33.07 €
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Als E-Commerce-Manager*in stehen Ihnen alle Wege im Online-Handel offen. Egal ob Sie eher eine operative oder eine strategische Ausrichtung wählen, mit diesem Handbuch legen Sie die Grundlage für eine erfolgreiche Karriere im E-Commerce. Mit dabei sind der Aufbau eines Online-Shops, Usability, UX, Shop-Systeme und Shop-Beurteilungskriterien, Online-Marketing, Kennzahlen und Controlling, Retourenmanagement, Projektmanagement. Inkl. Übungsaufgaben zu allen Teilbereichen. Auch fürs Selbststudium geeignet.Aus dem Inhalt:E-Commerce oder M-CommerceB2B/B2CKäufergruppe, Zielgruppe, Buyers PersonaDer Markt und seine BesonderheitenShopsoftware: Auswahl, Usability, UX, ContentOnline-Marketing: Kundenzentrierung statt ProduktzentrierungProzesse und UnternehmenskommunikationMarkt- & WettbewerbsanalysenRetourenmanagementRelevante Kennzahlen im E-CommerceCustomer Journey: SEO und SEABewertungs-Management inkl. Krisenmanagement

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About the book

Full name E-Commerce Manager*in
Author Nadine Huss
Language German
Binding Book - Hardback
Date of issue 2022
Number of pages 495
EAN 9783836288750
ISBN 3836288753
Libristo code 39241506
Publishers Rheinwerk Verlag GmbH
Weight 1034
Dimensions 174 x 240 x 39

Categories

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
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