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E-Commerce Strategy

Name: E-Commerce Strategy
Brand: Springer-Verlag New York Inc.
SKU: 01427943
Price: 58.54 EUR
Availability: InStock
Author: Sanjay Mohapatra
ISBN: 9781461441410

Text and Cases

Sanjay Mohapatra

Language

English

Book Hardback

Libristo code: 01427943

Publishers Springer-Verlag New York Inc., July 2012

This book illustrates approaches for designing and implementing e-commerce strategy with social pers... Full description

Libristo code: 01427943

141 b

58.54 €

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This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates people focused approaches that can be used for marketing products and services through internet. §E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.