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E-Magazine

Euphorie, Ernüchterung und leise Hoffnung

Language GermanGerman
Book Paperback
Book E-Magazine Harald Reil
Libristo code: 09521644
Publishers Gbi-Genios Verlag, August 2015
Die Erfindung des iPads schien der maroden Verlagsbranche goldene Zeiten zu versprechen. Multimedial... Full description
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Die Erfindung des iPads schien der maroden Verlagsbranche goldene Zeiten zu versprechen. Multimediale, interaktive E-Magazine sollten nicht nur Leser anlocken, sondern auch die Werbeindustrie. Vier Jahre später ist die Euphorie der Ernüchterung gewichen. Die User geben sich noch immer mit blätterbaren E-Papers zufrieden. Einer der Gründe: Die technische Verspieltheit generierte keinen Mehrwert. Die Corporate-Publishing-Branche ist da schon weiter. Sie setzt auf die Vorteile von Digi-Mags: kurze Publikationszeiten, Echtzeitkommunikation und Personalisierung.

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Ewa Kasp
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About the book

Full name E-Magazine
Author Harald Reil
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 16
EAN 9783737959049
ISBN 3737959048
Libristo code 09521644
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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