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Effektives Customer Relationship Management

Instrumente — Einführungskonzepte — Organisation

Language GermanGerman
Book Paperback
Book Effektives Customer Relationship Management Stefan Helmke
Libristo code: 03616963
Publishers Gabler, May 2001
Die Autoren präsentieren den Erkenntnisstand hinsichtlich aktueller Instrumente, Einführungskonzepte... Full description
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Die Autoren präsentieren den Erkenntnisstand hinsichtlich aktueller Instrumente, Einführungskonzepte sowie notwendiger Organisation und Technik. Durch die Einbindung zahlreicher Praxisbeispiele werden der Nutzen und die Einsatzmöglichkeiten von CRM in der Unternehmenspraxis anschaulich unterstützt.

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About the book

Full name Effektives Customer Relationship Management
Author Stefan Helmke, Wilhelm Dangelmaier
Language German
Binding Book - Paperback
Date of issue 2001
Number of pages 456
EAN 9783409117678
ISBN 3409117679
Libristo code 03616963
Publishers Gabler
Weight 765
Dimensions 170 x 240 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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