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Effizienz im Marketing

Marketingprozesse optimieren statt Leistungspotentiale zu vergeuden

Language GermanGerman
Book Paperback
Book Effizienz im Marketing Andreas Lukas
Libristo code: 06800982
Publishers Gabler, January 1994
Marketing-Effizienz heißt, Prozesse optimieren statt Leistungspotentiale vergeuden. Die Autoren zeig... Full description
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Marketing-Effizienz heißt, Prozesse optimieren statt Leistungspotentiale vergeuden. Die Autoren zeigen unter anderem, wie man ein Unternehmen vom Markt her führt, welche Marketingprozesse man outsourcen sollte, wie eine Neuorientierung des Marketing zu schaffen ist.

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About the book

Full name Effizienz im Marketing
Author Andreas Lukas
Language German
Binding Book - Paperback
Date of issue 1994
Number of pages 237
EAN 9783409187756
ISBN 3409187758
Libristo code 06800982
Publishers Gabler
Weight 335
Dimensions 140 x 216 x 14

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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