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Language
English
English
Book
Hardback
Looks at the issue of 'behavioural marketing' which involves the tracking of consumers' online activ...
Libristo code: 06428869
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298 b
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Looks at the issue of 'behavioural marketing' which involves the tracking of consumers' online activities in order to deliver tailored advertising. This book also discusses the Federal Trade Commission's examination of online privacy issues.
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About the book
Full name
Electronic Breadcrumbs
Author
Dmitar N Kovac
Language
English
English
Binding
Book - Hardback
Date of issue
2010
Number of pages
219
EAN
9781607416005
ISBN
9781607416005
Libristo code
06428869
Publishers
Nova Science Publishers Inc
Weight
570
Dimensions
181 x 258 x 18
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