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Electronic Customer Relationship Management

Language EnglishEnglish
Book Paperback
Book Electronic Customer Relationship Management Jerry Fjermestad
Libristo code: 10036856
Publishers Taylor & Francis Ltd, June 2016
This work offers a state-of-the art survey of information systems research on electronic customer re... Full description
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This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a

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About the book

Full name Electronic Customer Relationship Management
Author Jerry Fjermestad, Nicholas C Robertson Jr
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 224
EAN 9781138692800
ISBN 9781138692800
Libristo code 10036856
Publishers Taylor & Francis Ltd
Weight 474
Dimensions 254 x 180 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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