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Electronic Services

Dienstleistungsmanagement Jahrbuch 2002

Language GermanGerman
Book Hardback
Book Electronic Services Manfred Bruhn
Libristo code: 20846931
Publishers Gabler Verlag, February 2002
Im Jahrbuch 2002 beschäftigen sich renommierte Autoren mit Fragen aus dem folgenden Problembereich:... Full description
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Im Jahrbuch 2002 beschäftigen sich renommierte Autoren mit Fragen aus dem folgenden Problembereich: Wie kann die komplexe Aufgabe der Gestaltung elektronischer Services im Dienstleistungsbereich optimal gelöst werden? Welches sind die Besonderheiten elektronischer Services? Wie kann eine Verbindung elektronischer mit konventionellen Services zu Leistungsbündeln erfolgen? Welches sind Faktoren, die den Grad der Standardisierung vs. Individualisierung bestimmen? Wie können elektronische Services vermarktet werden und welche Rolle spielt der Kundenkontakt-Mitarbeiter? Wie kann ein Kapazitätsmanagement elektronischer Services gestaltet werden? U.a.m.Neben den Forschungsbeiträgen beinhaltet das Jahrbuch einen umfangreichen Service-Teil mit Literaturangaben, Adressen, Datenbanken, Websites, Forschungsstellen u.a.m. zum Dienstleistungsmanagement.

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About the book

Full name Electronic Services
Author Manfred Bruhn, Bernd Stauss
Language German
Binding Book - Hardback
Date of issue 2002
Number of pages 916
EAN 9783409118361
ISBN 9783409118361
Libristo code 20846931
Publishers Gabler Verlag
Weight 1729
Dimensions 170 x 250 x 54

Categories

Economics, Finance, Business & Management > Business & Management
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