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Ethics in Marketing and Communications

Towards a Global Perspective

Language EnglishEnglish
Book Paperback
Book Ethics in Marketing and Communications M. McKinley
Libristo code: 02966417
Publishers Springer Palgrave Macmillan, January 2014
This book takes an international perspective on the topical issues of marketing ethics and ethical c... Full description
? points 142 b
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This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

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About the book

Full name Ethics in Marketing and Communications
Author M. McKinley
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 130
EAN 9781349347513
ISBN 1349347515
Libristo code 02966417
Publishers Springer Palgrave Macmillan
Weight 172
Dimensions 140 x 8 x 5

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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