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Eye Tracking the User Experience

Language EnglishEnglish
Book Paperback
Book Eye Tracking the User Experience Aga Bojko
Libristo code: 09328663
Publishers Rosenfeld Media, November 2013
Eye tracking is a widely used research method, but there are many questions and misconceptions about... Full description
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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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About the book

Full name Eye Tracking the User Experience
Author Aga Bojko
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 320
EAN 9781933820101
Libristo code 09328663
Publishers Rosenfeld Media
Weight 580
Dimensions 227 x 152 x 28
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