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Fidelización de clientes

Language SpanishSpanish
Book Paperback
Book Fidelización de clientes ICB
Libristo code: 13184864
Publishers ICB Editores, July 2010
MÓDULO 1: El Cliente Fiel TEMA 1. Lealtad al Cliente TEMA 2. Gestión de la Lealtad TEMA 3. La Relaci... Full description
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MÓDULO 1: El Cliente Fiel TEMA 1. Lealtad al Cliente TEMA 2. Gestión de la Lealtad TEMA 3. La Relación con el Cliente MÓDULO 2: La Base de Datos de Marketing TEMA 4. ¿Qué se Entiende por Base de Datos de Marketing? MÓDULO 3: Segmentación del Cliente TEMA 5. Modelos de Segmentación TEMA 6. El Fenómeno de Internet y su Fidelización Solucionarios Test Solucionarios Actividades Solucionarios Supuestos Prácticos Glosario Bibliografía

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About the book

Full name Fidelización de clientes
Author ICB
Language Spanish
Binding Book - Paperback
Date of issue 2010
Number of pages 374
EAN 9788492889914
ISBN 8492889918
Libristo code 13184864
Publishers ICB Editores
Weight 630
Dimensions 210 x 297

Categories

Economics, Finance, Business & Management > Economics > Behavioural economics
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