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Focus Group Kit

Name: Focus Group Kit
Brand: SAGE Publications Inc
SKU: 04683581
Price: 278.68 EUR
Availability: InStock
Author: David L. Morgan
ISBN: 9780761907602

David L. Morgan

Richard A. Krueger

Language

English

Book Book

Libristo code: 04683581

Publishers SAGE Publications Inc, October 1997

You have just been asked to run a focus group, but you don't know where to start. How do you get the... Full description

Libristo code: 04683581

674 b

278.68 €

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You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.