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Friction/Reward
Language
English
English
Book
Paperback
Your customer journeys will almost certainly include unnecessary friction; those things that make it...
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Libristo code: 21331158
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47 b
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Your customer journeys will almost certainly include unnecessary friction; those things that make it harder than it should be for a customer to engage with you. The most powerfully successful modern customer experiences are those where the retailer, business vendor or service provider understands the relationship between friction, reward and competing alternatives.
Friction/Reward is your key to unlocking this new and vital approach to winning and retaining customers.
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About the book
Full name
Friction/Reward
Author
Richard Hammond
Language
English
English
Binding
Book - Paperback
Date of issue
2019
Number of pages
216
EAN
9781292234946
ISBN
1292234946
Libristo code
21331158
Publishers
PEARSON Education Limited
Weight
334
Dimensions
155 x 235 x 10
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