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From Categories to Categorization

Language EnglishEnglish
Book Paperback
Book From Categories to Categorization Rodolphe Durrand
Libristo code: 33015059
Publishers Emerald Publishing Limited, May 2020
This volume brings together some of the world's leading scholars of market categorization. Together,... Full description
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56.03 €
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This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

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About the book

Full name From Categories to Categorization
Author Rodolphe Durrand, Nina Granqvist, Anna Tyllström
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 416
EAN 9781800430204
ISBN 1800430205
Libristo code 33015059
Publishers Emerald Publishing Limited
Weight 606
Dimensions 228 x 152 x 30

Categories

Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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