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Fundamentals of Mobile Marketing

Theories and practices

Language EnglishEnglish
Book Paperback
Book Fundamentals of Mobile Marketing Shintaro Okazaki
Libristo code: 10022481
Publishers Peter Lang Publishing Inc, June 2012
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary busi... Full description
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The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

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About the book

Full name Fundamentals of Mobile Marketing
Author Shintaro Okazaki
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 185
EAN 9781433115615
ISBN 9781433115615
Libristo code 10022481
Publishers Peter Lang Publishing Inc
Weight 298
Dimensions 227 x 153 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Distribution & logistics management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Computing & Information Technology > Information technology: general issues
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