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Future-driven Library Marketing

Vision, Partnerships, Strategies

Language EnglishEnglish
Book Paperback
Book Future-driven Library Marketing Darlene E. Weingand
Libristo code: 06334322
Publishers American Library Association, January 1998
This text combines library marketing strategies with future-driven planning tips. It teaches such sk... Full description
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This text combines library marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.

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About the book

Full name Future-driven Library Marketing
Author Darlene E. Weingand
Language English
Binding Book - Paperback
Date of issue 1998
EAN 9780838907351
ISBN 9780838907351
Libristo code 06334322
Publishers American Library Association
Weight 286
Dimensions 153 x 229 x 11

Categories

Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology > Library, archive & information management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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