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Future-ready!

Gelebte Identität in disruptiven Zeiten - so werden Unternehmen zukunftsfest. DE

Language GermanGerman
Book Paperback
Book Future-ready! Jon Christoph Berndt
Libristo code: 44223052
Publishers Brandamazing, November 2022
Nur "Marke" zu sein reicht in schnelllebigen disruptiven Zeiten nicht länger aus: Wie wird ein zwar... Full description
? points 63 b
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Nur "Marke" zu sein reicht in schnelllebigen disruptiven Zeiten nicht länger aus: Wie wird ein zwar markantes Unternehmen zu einem wirklich zukunftsbereiten Unternehmen? Wie kriegt es auch morgen so berechtigt wie geplant wertschätzende Aufmerksamkeit - und damit seinen Anteil an der so begrenzten "härtesten Währung der Welt"? Das Experten-Duo Henkel & Berndt sagt, weshalb "Markenarbeit" heute viel zu kurz springt und nichts mehr geht, ohne future-ready zu sein. Und bringt auf den Punkt, wie man das erreicht.

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About the book

Full name Future-ready!
Author Jon Christoph Berndt, Sven Henkel
Language German
Binding Book - Paperback
Date of issue 2023
Number of pages 200
EAN 9783982423937
Libristo code 44223052
Publishers Brandamazing
Weight 364
Dimensions 169 x 221

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Brands & branding
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