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Generation Alpha in Beta

Kidsmarketing in a Changing World

Language EnglishEnglish
Book Paperback
Book Generation Alpha in Beta Maarten Leyts
Libristo code: 24437012
Publishers Lannoo Publishers, March 2023
Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on th... Full description
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35.74 €
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Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the development of children About the experience of future consumers Insight into the success factors of new marketing and communication techniq

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About the book

Full name Generation Alpha in Beta
Author Maarten Leyts
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 200
EAN 9789401463799
ISBN 9401463794
Libristo code 24437012
Publishers Lannoo Publishers
Weight 308
Dimensions 135 x 215

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Development studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Digital lifestyle
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